State of the nation - ASEAN - Asialink Business event in Melbourne, Sydney and Brisbane

  • Tuesday, May 16, 2017
  • 6:00 PM
  • Thursday, May 18, 2017
  • 8:00 PM
  • Melbourne 16 May; Sydney 17 May; Brisbane 18 May

State of the Nation ASEAN - invitation.pdf

Asialink Business, PwC and Herbert Smith Freehills are delighted to invite you to attend upcoming series:

State of the Nation: ASEAN

ASEAN’s sophisticated consumer: opportunities for Australia

With a population of more than 600 million and a collective GDP of $US2.5 trillion, the Association of South East Asian Nations now attracts more global foreign direct investment than China in markets beyond the traditional focus on Singapore and Malaysia. Over 67 million households in ASEAN now have high enough income levels that enable them to make significant discretionary purchases and according to McKinsey, this number is expected to double by 2025. However, there is no typical consumer, given the broad demographic diversity across ASEAN’s member states including in age, language, religion and tastes and preferences. There are numerous opportunities for Australian businesses to succeed in the rapidly changing landscape.

 How can Australia meet the demands of Southeast Asia’s increasingly sophisticated consumer?

 How will ASEAN’s growing economic power balance the competing US and China strategic interests in the region – and what does this mean for Australia?

 What does regional integration under the new ASEAN Economic Community mean for Australia and Australian businesses?

The expert panellists will discuss the opportunities for Australian service providers to support the rapid development of physical, digital and intellectual infrastructure needed for the booming consumption amongst our northern neighbours. Please see below for event dates to hear from our panel of experts:


Date: Tuesday 16 May 2017 Time: 6.00pm for a 6.30pm start to 8:00pm Location: PwC, 2 Riverside Quay, Southbank VIC 3006



 Sue Ann Khoo, Partner, PwC

 Professor Nick Bisley, Executive Director, La Trobe Asia, La Trobe University

 Sheila Lunter, Trade Manager, Services and Technology, Australian Trade and Investment Commission


Date: Wednesday 17 May 2017 Time: 6.00pm for a 6.30pm start to 8:00pm Location: PwC, One International Towers Sydney, Watermans Quay, Barangaroo NSW 2000



 Sue Ann Khoo, Partner, PwC

 Elena Kirillova, State Director NSW, Australian Trade and Investment Commission


Date: Thursday 18 May 2017 Time: 6.00pm for a 6.30pm start to 8:00pm

Location: Herbert Smith Freehills, 480 Queen Street, Brisbane QLD 4000 Registration:


 Eleanor Mak, Managing Director, Venturenauts and President, Australia-ASEAN Business Council

 Chris Rees, Assistant General Manager, Northern Australia Delivery, Australian Trade and Investment Commission

Further panellists to be announced.

Cost: ATBC members/Asialink Corporate Member/ Chairman’s Circle/ Leaders Program Alumni - $33.00

Non Member: $55.00

Registrations close Friday 12 May 2017.

For further information please contact Maeve Wood on 03 9035 8527 or